South by South West Festival
Shoreditch Electric was proud to be one of the conference venues for the inaugural SXSW London in 2025.
Hosting a dynamic festival experience
Over the course of the week, our venue hosted the festival’s Start-Up Lounge and a packed programme of talks covering AI, business leadership, technology, culture, and creativity.
It was an incredible opportunity to showcase our space to a wide range of brands, companies, and attendees while supporting a dynamic, forward-thinking festival.
Our Combustion Chamber hosted the larger conference sessions, with a full stage and screen setup, and seating for 330 guests. Meanwhile, the Generating Chamber became home to the Start-Up Lounge — a welcoming space for attendees to network with start up companies or unwind between sessions.
One of our smaller studios, the Upper Link Studio, provided the ideal setting for SXSW’s mentoring pathway programme, where guests could book 1:1 sessions with industry experts to gain personalised advice on growing their businesses or creative brands.
Finally, our Courtyard offered a versatile outdoor space for queue management and guest flow, while also serving as a relaxed networking area, complete with coffee and breakout zones.
